Beyond the obvious deceptions that the show serves up to eager rubberneckers, we see the most disturbing scam of all: our eerily economic approach to dating.
Each episode follows love-drugged saps across the US who find themselves in online relationships that are deep and intimate, though perhaps not based on facts.
The show is bizarrely shot, with cameraman Max aiming a point-and-shoot camera at Nev while the rest of the crew shoots Max shooting Nev.
Max points his camera at the laptop screen, revealing an effluence of intimate self-captured affection: sweet texts and private sexts interspersed with coy, fish-faced selfies from those whose identities have been clumsily spoofed.
So while viewers anxiously wait to see if Max and Nev will be able to track the liars down, the truth is the TV company know they definitely will.
But Ramon quickly stops being the perfect victim when Loyda defends herself, revealing that he knew much more than he admitted to Nev and perhaps himself.
He referenced a trick in which fishermen put catfishes in with live cod when shipping them across continents, to nip at their tails and keep the cod active and fresh.
The MTV show, of the same name, tells the tale of desperate online daters trying to track down their internet crush.
Which all prevents the TV company from wasting a lot of money chasing ghosts on the world wide web.
It shouldn’t make the show any less entertaining, but it is something to think about.