This nice guy backlash may sound unpleasant, but some men blame women who disregard the nice guy as an option.
Some women interviewed say they equate a nice guy with being a boring guy.
But he stopped doing those things over the last two months and made himself less available.
He's not trying to be cocky or mean to women, but his new attitude is getting him more dates.
Nice Guy in return for their affection, love and attention," said Dan Macon, who runs The Modern Man.
"Sure, women want you to show them respect and love, but they also want you to be a man and take charge. He was painting her walls one time when she left to go on a date with another guy.
"I'm starting to think: What should someone offer me? Robert Glover, author of the 2003 book "No More Mr.
"Girls might say they want a nice guy, but what they really want is the cool guy," said Arthur Malov, founder of New York Dating Coach, a relationship consulting agency with primarily male clients.
"I think I was kind of clueless and oblivious," admits Melcher, who spent his early 20s lingering in the friend zone.
"Women wanted the bad boys." Everyone probably knows a Mr. He's the guy who patiently listens to a girl complain without interrupting her.
For example, he found some men with the nice guy persona were heavily influenced by their mothers.
Other men were trying to avoid a macho-male personality or philandering behavior displayed by the father.